Facebook remains a powerful marketing tool and it’s made even more so with the use of campaigns such as giveaways and contests. If you’re not using action-gated campaigns to collect leads from your Facebook fans you are missing out on valuable marketing opportunities. Action-gating, by the way, is a fairly simple concept. When you action-gate a campaign, you require your followers to take some sort of action — e.g., vote, share, comment, fill out a form, etc. — in exchange for something valuable from your brand, e.g., access to a promotion or extra entries to a contest. You end up with email address or other ways to market to your fans after your Facebook campaign has ended.
These are just a few of the tips and tricks my team uses for ShortStack’s company page. If you have any other noteworthy Facebook tips for Page admins, please share them in the comment section below!
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